When you’re going on vacation (you deserve it) you can let your followers know via an Instagram story. There’s a lot of visual pollution on Instagram-buttons, notifications, text, etc.-and creating a moment of peace as users tap through.Īdding a tiny link or tag is cool, too. Similar to the above, sharing a single photo that’s not so polished can also be super engaging. Instead of your website, the tappable sticker can say something like “READ THIS,” “LEARN MORE” or “SHOP NOW.” Hint: Fill in the “text” field when adding a link in your Instagram story to replace the hyperlink. If you have a great lifestyle shot of one of your products, consider simply sharing that with a link to the product. Text, stickers and emojis have their place, but there’s something to be said for a plain, clean, high-quality photo. Share a great product photo with a product link Source: on Instagram Cool Instagram story ideas 9. This fashion brand shared photos from the founder’s trip to the fabric store-it’s interesting to see the behind-the-scenes and not just the final product. Sharing photos or videos of things that make you, you (and make your brand, your brand) is an effective way to communicate a genuine humanity to your followers. Whether you’re a business or a creator, chances are that you find inspiration somewhere-from a walk in the park, from an indie song, a cool vase you once saw, etc. Saving money is cute, right? Sharing a coupon code on your Instagram story as well as a link directly to that product gives followers an incredibly easy route to getting a discount (and you, an incredibly easy route to getting some money). Show them some love by saying thank-you via your story. Without your followers, you’re just shouting into the void (which has its place, for sure, but is not really what we are going for from a social media marketing perspective). This is an awesome way to encourage followers to read the feature (and hopefully, other posts on the website, too). It’s a fun way for your audience to interact with you as a creator-and answering a question correctly gives all of us a little boost of serotonin, right?įor example, New York Magazine made a quiz about one of their feature stories: you’d have to read the story in order to get the answers. Test your diehard followers (and get some valuable engagement) by using a quiz sticker and asking them questions about your brand. If your poll references a product, you can link to that product in the same story. It also acts as social proof, subtly letting followers know that other users love Ikea’s meatballs.Īsking your followers to vote or state their preference using a poll is a great way to engage them, and it’s easy with Instagram’s built-in poll sticker. It’s not the Scandi-cool vibe that IKEA is known for, but it’s fun and genuine. After a user shared a photo taken in IKEA Canada’s cafeteria and tagged them, the brand reshared the post with a fun sticker. This kind of content doesn’t have to be too pretty, either. It only takes a second for the business to share the post, and it’s a nice change from the polished brand-generated content that’s usually on a company’s Instagram. For example, a fashion blogger that takes photos in a cool pair of shoes and then tags the shoe company has provided UGC for the shoe company. UGC, or user-generated content, is a rich source of engaging content for brands and creators alike. Life hack: you don’t even have to make your own content to post a cute Instagram story. This creates an intriguing image that is tempting to click on and learn more about-like a lift-the-flap book. Similar to the above, you can use a sticker to obscure a photo that you’ve posted or shared to your feed. Reels are cut off after 15 seconds, but if you want to learn how to share a whole 60-second Reel to your Story, you can check out this video: There’s plenty of “New Post” stickers that perfectly sum up that action. To make sure your content is still reaching those people, you can share new posts (or Instagram Reels) to your story - ideally, adding something like text or a sticker to make it more engaging. Some users only view Instagram stories and don’t scroll through their feeds at all. You might notice that your stories are getting more views, likes and overall engagement than your Instagram feed posts are. Share a Reel or feed post with a “new post” sticker 32 Instagram story ideas for more views and engagement Cute Instagram story ideas 1. Easily customize them in Canva, and take your Story game to the next level today. Bonus: Claim your free pack of 30 Instagram Story background templates created by Hootsuite’s professional graphic designers.
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